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UNIT II
Blog creation
Blogs enable interaction and invite others to reward a person’s creative effort with feedback. They weave new social networks, introducing people with common passions. Another reason why one should start blogging is dissemination of "micro-opinions" important to a small audience - opinions that would never make it in newspapers.
A widely dispersed audience depends on weblogs for filtered and disseminated information as it plays an important role positioned outside the mainstream of mass media.
Professional bloggers are experts in evaluating the nature of information sources; it is not reasonable to assume that all readers can do the same. Readers depend on the bloggers to provide them with their knowledge share. Weblogs point to, comment on, and spread information according to their own idiosyncratic perspective. Readers accept all information provided to them via blogs - all information - including articles from a source that is a little wacky or has a strong agenda etc, but not an unethical nature of source.
If it is felt that a well-written article can stand on its own only with ethically clear and relevant sources. Readers may cease to trust a blog where disguised or unclear source of an article is discovered. Making the sources clear or providing the readers all the facts is important because it enables the reader to avoid evaluating the facts differently. So, weblog’s ethical standards are designed in way that delineates the responsibilities of weblog professionals and provide a clear code of conduct to ensure the integrity of the news.
You can start your own blog. This unit will discuss how to create your own blog.
Starting Your Own Blog
As we have discussed earlier, blogs are posts that are short, informal and sometimes deeply personal no matter what the topic of discussion is. They can be characterized by their conversational tone. If you think the concept is new and you have not done anything like blogging before, think again.
Whether a professional journalist or a teenage high school student, they all have been doing the same thing: using blog to link to their friends and rivals and comment on what they are doing. So, everybody blogs.
If a person has a web presence but is disappointed with static homepage - if an elegant treatment of posts on a global platform is what they require, then ‘blogging’ is what they require to do. One may also consider to blog if feedback is required from people you have never heard of.
Weblogs, definitely, are the mavericks of the online world. Two of its greatest strengths are their ability to filter and disseminate information to a widely dispersed audience, and their position outside the mainstream of mass media.
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